Ikigai. It's not a sweet spot, but a spectrum. 

It's not something you find, rather it's something you feel.

It's not the Japanese secret to a long and happy life. It's Japanese wisdom for a fulfilling and meaningful life. 

If the truth matters to you and you are fed up with Western interpretations and romanticised notions of ikigai and Japanese culture in general, then you will appreciate how this book provides an accurate cultural context so that you can apply traditional Japanese wisdom to achieve a life worth living.

This evidence-based book clears up all misleading claims,  misconceptions and offers an authentic perspective of ikigai in the context of Japanese culture by bringing together insights from Japan’s research pioneer Mieko Kamiya to current day experts and authors.

If you want to move beyond romantic misleading and inaccurate claims on one of Japan's most important concepts, then this book is for you.


The purpose of this book is to share with you an authentic perspective, the Japanese perspective of what makes life feel worth living. This book was written to help you understand that ikigai isn’t something you chase, but rather something you feel. This book will contradict most of the content you’ll find on the web and in best selling books that claim ikigai is the secret to longevity and a concept from Okinawa. 

If you are to purchase my book, I ask you to let go of what you know about ikigai and start with a beginner’s mind and open yourself up to all the possibilities ikigai has to offer. If you can let go of your preconceived notions about Ikigai, it will make you open to a unique, multifaceted Japanese cultural concept that will make you feel that life is worth living. 

And that's what Ikigai is all about – living a life that feels meaningful and worthwhile. This is something that is important to understand now, that more than anything, ikigai involves your feelings. Ikigai is not something you chase or achieve. Ikigai is something you feel. Keep this in mind as you read through the pages of this book.

Jonathon Harbeck - Verified Amazon Review

"Nicholas’ book made me put into words a lot of wisdom that had been coalescing in my own mind.
There is a key here to developing a life worth living, the Japanese have been doing it for generations and have many words to describe it.They are also the same people who have extreme social conditions of despair and loneliness.

Read this book to find out how you can change your life, the benefits of Ikigai, and why the paradox of purposelessness exists in a society with such a deep and beautiful appreciation of life.
Would love to read more about the specific people and see documentaries about this process. If Nicholas has this as another project for himself I’ll be the first to sign up!.“

Scroll to Top