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Ikigai is not a Venn Diagram

If you go on Google, LinkedIn, Facebook, Instagram or any social media and search the term ikigai, you will inevitably come across a four-circle Venn diagram with the following questions: Are you doing something that you love? Are you doing something that you’re good at? Are you doing something that the world needs? Are you […]

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IKIGAI – A Misunderstood Word

What is ikigai?Ikigai is a greatly misunderstood concept outside of Japan. It’s not a word from Okinawa. It’s not a Japanese secret to longevity. It’s not an entrepreneurial Venn diagram framework. It is not the pursuit of a single life purpose. And it is not something all Japanese have. Most likely, the majority of your

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